Dial has been the most popular American family soap brand for over 70 years, taking care of the skin of every family member.
Nowadays, when we talk about families, we are no longer stuck on the idea of the classic family composition.
That’s why from 2018 Dial is not a family soap, but the every family soap. No matter what family means to you.
Because what really defines a family is not its composition, but its closeness. And Dial encourages getting closer by giving love to your skin and making it irresistibly huggable.
Art Director: Francesca Nepote
Copywriter: Jane Gapon